Here at SLANT, we're getting lots of questions like: "so the iPad - what's the point? Isn't this just a giant iPhone?" Well, yeah, it is. BUT...we see tons of potential.
Our biggest gripe about the iPad when it was announced is that Apple didn't spend enough time showing us how things are going to be different on the iPad than on our iPhones, iPod Touches, or laptops. They showed us web surfing, music, pictures and movies, but it's all the same that we're used to. They needed to show us how amazing it will be to do other stuff that we CAN'T do on iPhone.
It's so obvious to us that we started to wonder why it wasn't obvious to everybody else: this is going to be an amazing way to read and interact with magazines and newspapers. And for this to be truly amazing, we knew that big publishing companies were going to need to really embrace the platform. And by 'embrace' we mean, totally rethink their content for full-blown interaction.
Instead of flipping digital pages with your finger, imagine sliding articles into place with your finger, or flicking through images embedded in an article. Or how about making Ads finally worth looking at by rotating objects 360º with your finger right inside the ad? All of these things will make the iPad an amazing experience for consuming content.
But there were no such announcements or demos showing a partnership with the Condé Nasts or the Newscorps of the world to offer compelling interactive versions of their publications. We were beginning to think we were the only ones who got it and we were going to have to do this ourselves. Looks like our visionary-ness has caught on and the big guys are finally getting it. So, that's why we say: "Told you so!!"
See what the publishers are saying about the iPad...some really exciting stuff!
- Wired Magazine: http://bit.ly/95vgK7
- Other Condé Nast Publications: http://nyti.ms/9SHtHL
- Penguin Books: http://bit.ly/c0EWOh
- Wall Street Journal: http://bit.ly/do9PGl