At CO, brainchild of Charleston restauranteur Greg Bauer, the Vietnamese word for 'feast' couldn't have been a more appropriate name…'cause it's a feast for your mouth and your eyes.
Greg Bauer had more than just food in mind when he decided to open an authentic Vietnamese restaurant in the heart of downtown Charleston, SC. He envisioned fresh, authentic and affordable Vietnamese food in a modern chic environment. And since he knew that the look and feel would be just as important as his succulent dishes, he turned to SLANT to establish CO's brand and identity.
After drooling over the menu and signature cocktail recipes, it was evident that this was no ordinary ethnic restaurant. So we not only developed unique logo, but one that truly encompasses what CO is all about. The curvilinear lines that encompass the logo's container were inspired by the curved landforms of Vietnamese rice fields, the flowing shape of the noodles found in the cuisine as well as the feminine eyelash – a nod to the beauties of 1960s Vietnamese cinema. The vibrant red color palette chosen for the logo was such an inspiration for the client, it became the accent color throughout the restaurant itself.
As CO's creative agency of record, we happily do our jobs by stuffing our face with Banh Mi, Pho, and dumplings on a regular basis all while managing and monitoring both print and online advertising campaigns. Through careful design and placement (and very tasty cuisine) CO has seen immense success and has exceeded revenue expectations in the first six months of operation.
So, we'll see you at CO for happy hour then...
PS: the blog post headline that didn't make it: 'Nam Noms (see what we did there?)