When you see a polished, finished brand or ad campaign, it's hard to imagine it being any other way. That is, unless you're the designer.
Arriving at the best design means lots of exploratory concept rounds and then even more rounds of iterations. At the end of our design process, we have tons of work the public never sees (and sometimes, not even our clients).
So in keeping with the Halloween spirit, we thought we'd show off some work that was KILLED IN COLD BLOOD, never to see the light of day. (ok, so the work was "politely dismissed" but that doesn't sound very halloweeny). Have fun browsing the land of the dead. MUWAHAHAHA....
Kebo : The One-Handed Bottle Opener
For Rush3 Design Studio, the Kebo was a better, more elegant bottle opener...without a name or a logo. We set out to craft a name and visual design as unique as the device itself. But not too many people know that we almost named the Kebo something else entirely...
When developing a brand for this environmental services company, we wanted to convey a company that's made up of complex, multiple parts but operates as one cohesive unit. Through our design process, it became very clear that there is more than one way to skin that cat:
When rebranding this local gourmet and confection store, we explored visual styles that reflected the company's attributes: unique, southern, authentic and delicious. Like kids in a candy store, we explored all sorts of delictable directions.
We designed the Charleston City Parks signage system to be an easily recognizable system that would unite the city's 100+ parks. Residents and visitors are now used to seeing the official City of Charleston Parks signage spread out all over the city, but not too many people realize what almost was. The concept on the left was so close to being the final selection that prototype signs were actually built and installed at some locations. In the end, it was killed in favor of the sign we all know and love.