Rush3 Design Studio
Branding | Packaging | Marketing
From a CAD drawing to the shelves of Restoration Hardware: that’s the gist of the Kebo’s success. Architect and product-designer Rush Dixon came to SLANT with his idea for an elegant but quirky one-handed bottle opener. We named it the Kebo, short for bottle key. We then designed the brand, packaging and collateral materials. The product and its brand have been a huge success, being featured on the Today Show; sold in retail outlets nation-wide including Restoration Hardware and MoMA; and even winning a National ADDY® award for logo design by the American Advertising Federation.