Northside Development Group
Branding | Website | Copywriting
Transforming a blighted and neglected area of Spartanburg, SC into a thriving community is no easy task. Effectively communicating the vision to the community is no easy task, either. So The Northside Development Corporation tasked SLANT with helping to improve their outward communications.
Our solution was a comprehensive set of brand attributes, tone of voice definition and narratives for engaging with the public. The result was a more approachable brand along with easy to use communication tools.