What do you talk about when you sit around discussing how things should be? A frequent topic at SLANT is the creative potential of consuming content on touchscreens.
These conversations became more focused in February when Apple demoed the iPad without a digital media solution in place. Since then, a few magazines have launched digital versions, but interactivity has been dismal, at best and consumer reviews have been below average.
It's easy to see that iPad publication readers want a richer experience.
liquidpubs came to SLANT this year with the concept of creating a new customizable application that would allow publishers to create more robust digital and interactive newspapers, magazines and books.
How often do you get to be part of the solution? So of course, we dug in.
We started with storyboarding the graphic user interface elements of the base application, including the paths users would take through the content. We then concepted ways to infuse gorgeous interactivity within the magazine like like pop-out timelines and galleries within articles. Paired with animated covers and articles with motion backgrounds, the truly interactive magazine came to life.
From here, liquidpubs began working with their development team to program the app to make their customizeable base application a working reality.
In the company's press release, liquidpubs founder Ryan Vetter added, "We've been developing and planning since last year, and have worked hard to assemble an amazing team of people and a powerful solution for the next generation of publishing. We're excited to finally be out in the world."
"We can't wait to work with liquidpubs to help publishers' deliver unbelievably cool content on this digital platform.” said Christopher Cecil, SLANT's founder and Head of Creative Intelligence.