Last night's Super Bowl was chock full of drama. From the Harbaugh brothers, Beyoncé's booté, power outages, some football here and there, and of course, the ads.
This year's lineup of ads were ripe with all the usuals: sexual overtones, comedic conflict, and baby jokes. Here's what impressed us, made us chuckle and made us want to hurl.
Seriously Impressed: Oreo's Instant Ad
Not only do we loves us some Oreos, but their marketing team deserves mad props for their nearly instant ad that appeared on Twitter just minutes after the power went out in the superdome. Since then, it's been retweeted tens of thousands of times.
According to Buzzfeed, Oreo's agency setup a command center at their offices during the game...and had Oreo brand executives there to approve decisions on the fly. Brilliant.
Seriously Good Ads:
Even though we're crazy Apple nerds, we seriously love what Samsung is doing with their ad campaigns lately. Their "next big thing" campaign is bringing the company serious mind share with consumers. Their latest Super Bowl spot with Paul Rudd / Seth Rogan spot does not disappoint (and had us in tears):
The Budweiser Clydedales never fail to tug at the ole heart strings. We'd be lying if we said there weren't some sniffles here
Doritos is always good for a solid laugh and they didn't disappoint this year with their Daddy Fashionista spot:
Ones we had beef with:
We promise, we don't have anything against Chrysler, but Jeep's Halftime spot could have used a little less product-logo-in-your-face so we could focus on the deep impact of their tear-inducing message. The Jeep vehicle is iconic enough to just show the car in shot...without the closeup of the logo. A simple Jeep | USO logo at the closing would have made this spot epic.