In a perfect world, our first stab at an idea will go on to live many happy days, basking in the rays of success. Truth is, the first round of concepts rarely (if ever) see the light of day. Our server is filled to the brim with iterations of ideas, logos, layouts and mockups that the world never sees (we even did a Halloween post on year "bringing out the dead" designs for gandering).
Seeing how spring is upon us, we thought we'd dig up and air out some past concepts for the i5k that were rejected. We had a good time designing these posters for the annual event happening in April (go sign up here!). So take a gander and get your sweat on!