Six days after Thanksgiving and you only thought you were done with leftovers. It's that time of year when we share some of our SLANT leftovers of delicious creative work that was shoved in the fridge by the client and never heard from again.
Binge watching ALL the things on Netflix? Ordering a pizza by yelling at Alexa? Unlocking your new iPhone with your face? These are all all modern-day things we love that are super cool. But those pale in comparison to the coolness of machines that fly and go into outer space! So imagine our excitement when we were tapped to work with South Carolina Aerospace on a new Aerospace Careers Campaign.
Creativity matters. But don't take our word for it, take a look at this case study on how a well-executed creative campaign delivered some awesome sauce for one our clients.
Leftovers come in two forms: the ‘lumpy, what-the-hell-even-is-this’ kind, or the ‘omg-this-is-just-as-good-maybe-even-better-than-the-original’ kind. SLANT leftovers fall in this second category...
We stumbled upon an old bookmarked favorite that has cataloged just about every major car ad, dating back to the very early 1900s. Cars have changed...a lot. Advertising them? Not so much.
Last night's Super Bowl was chock full of drama. From the Harbaugh brothers, Beyoncé's booté, power outages, some football here and there, and of course, the ads.
This year's lineup of ads were ripe with all the usuals: sexual overtones, comedic conflict, and baby jokes. Here's what impressed us, made us chuckle and made us want to hurl.
Seriously Impressed: Oreo's Instant Ad
Not only do we loves us some Oreos, but their marketing team deserves mad props for their nearly instant ad that appeared on Twitter just minutes after the power went out in the superdome. Since then, it's been retweeted tens of thousands of times.
According to Buzzfeed, Oreo's agency setup a command center at their offices during the game...and had Oreo brand executives there to approve decisions on the fly. Brilliant.
What better way to celebrate our Greenville Office's first year than by winning some awards? Brace yourself...this a shameless self promotional post about our wins at this year's Greenville AdFed Addy Awards. Here's how it went down:
Gold Addy® Award
Sales Promotion, Packaging
Silver Addy® Award
Elements Of Advertising, Logo
Silver Addy® Award
Rush3 Product Design Studio Website
Website, Consumer HTML, Products
For all of this, we thank Rush Dixon of Rush3 Product Design Studio and his extermely cool and inspiring design of the one-handed bottle opener. Check out Kebo and get one of your very own (we here the packaging is super sexy).
And for you detail-oriented types (you know who you are):
The Greenville Advertising Federation's 2012 ADDY® Awards show was held at Zen in Downtown Greenville Saturday, February 18. This show was the first step in a 3-tiered competition. SLANT will now advance to the regional competition. Regional winners will advance to the final tier, the national ADDY competition. SLANT won a National Gold Addy® in 2004 for its own website!
The American Advertising Federation says "The ADDY® Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world."
Winner winner chicken dinner!
We're please to announce that our Logo entry for Kebo was a National ADDY winner. Read all about it here.
Unless you live under a rock, you've probably seen all the bloviating about how this year's SuperBowl ads were all about animal adorableness (dogs, most notably). However, alongside all that mamalian paegentry there were some other common elements that were a little more subtle. Take a look at some of the other things we noticed – did you?
It seemed that about every other commercial included a Shazam tag. We even saw a Bud Lite ad asking viewers to Shazam the halftime show to receive a Madonna/LMFAO download. Truly magcial technology, but is SuperBowl really the right place to showcase it? We don't know about you, but it was pretty hard to get a clear Shazam scan at our SuperBowl party with all the chatter (and Tom Brady fawning) going on in the room. This release from the mobile app company citing "millions" of viewers engaged is a bit vague, which may signal the engagement was not as high as expected.
2. BestBuy's jab at Alec Baldwin.
Remember that time Alec Baldwin got kicked off an American Airlines flight for playing Words With Friends instead of turning off his device? Only a few of us caught the slight jab at Alec in this year's BestBuy ad featuring the inventors of all the addictive apps we use every day.
3. Adriana Lima.
The only time it was completely quiet during our SuperBowl party was during the Teleflora ad featuring Victoria's Secret bombshell Adriana Lima (yes, floral delivery was what this commercial was selling). Did you notice Adriana made an appearance in this Kia ad as well? We sure did.
(Opening lyrics to Coolio's Fantastic Voyage - for those of you who missed the 90s)
Have you noticed the trend in fantasy-themed commercials? Here are just a few to prove our point.
The most elaborate example is Kia's "One Epic Ride" commercial from this year's Super Bowl:
We had a spontaneous discussion in the studio yesterday about the brands we cherished and remembered from our childhood. Turns out, we're not the only ones longing for the simpler time of brands. Interesting article from the New York Times on the resurgence of old ad campaigns, slogans, and jingles.