Philips Consumer Electronics
Don’t panic, but you probably have Dead Battery Anxiety. At least that was the idea behind the integrated campaign we developed for Philips to promote their ChargeOn line of wire-free chargers. The creative concept was a mock affliction we dubbed “Dead Battery Anxiety” (or DBA, for short) that centered around mobile phone users’ extreme fear of having their batteries die at inopportune times. Online videos, short stories and a sweepstakes engaged users and provided ChargeOn chargers as a ‘treatment and cure’ for DBA.