Introducing Tech That Protects
Modjoul
THE ASK
Leads. Can you help us generate leads? And help us with brand positioning strategy? And maybe some work unifying our rapidly expanding brand system? Oh, and some new sales materials? Oh, and some product videos? And help us find the best tacos in town? (ok, not that last one, but you get the idea).
This innovative B2B company has been using their problem solving and technical acumen to make industrial workplaces safer since 2016. And while their ask was multi-faceted, the underlying goal was crystal clear: help us move to the next level…and help us do it quickly.
THE OUTCOME
Through deep collaboration with the client, SLANT’s strategic and creative teams hit the ground running. We used deep research, along with consumer and industry insights to develop an ever-growing list of tactics and deliverables. We began with a more unified messaging strategy, then expanded their visual brand and identity. From there, we developed an entirely new website experience, created new marketing strategies and supporting materials, and then deployed a series of robust digital ad campaigns.
Results were swift and impressive. Website visits increased by a whopping 400% in just a matter of months. Active digital campaigns generated nearly 10 million impressions within the first six months, generating a firehose of new lead opportunities.
WHAT WE DID
Brand Identity
Strategic Marketing
Advertising
Product Design
Video Production
Secret Menu Services
BRAND STRATEGY
We started with a comprehensive audit of Modjoul’s existing brand and materials which revealed the need to refine the company’s messaging and positioning and expand their visual brand system.
CAMPAIGN CREATION
The new strategic direction and revamped website led to the development of an extensive campaign designed to engage Modjoul’s target audiences across a range of platforms. The campaigns include a mix of programmatic and social platform-specific advertising, email marketing, video, and PR.
