Supporting the people who support the people who make the economy go
SCMEP
THE ASK
In South Carolina, manufacturing is the foundation of the state’s economy. And the S.C. Manufacturing Extension Partnership is who manufacturers turn to when they need help improving any aspect of their operation. In turn, SCMEP turned to SLANT to help them refine their brand, sharpen their message and better target their marketing efforts.
THE OUTCOME
With more than 5,000 manufacturing companies in the state, South Carolina is a target-rich environment. SLANT helped SCMEP share their story with those businesses, helping lead to new relationships and clients.
WHAT WE DID
Brand Identity
Strategic Marketing
Campaign Creation
Advertising
Print & Packaging
TV + Video
BRAND STRATEGY
Before we could elevate SCMEP’s advertising efforts, we first needed to expand SCMEP’s brand – from a logo to a fully formed identity system. Not only did this give us more design flexibility for branded materials, but the introduction of new, brighter colors and visual designs helped establish a much needed wider audience appeal.
CAMPAIGN CREATION
SLANT helped identify two brand archetypes for SCMEP, which led to the development of complementary campaigns designed to engage manufacturing companies who could benefit from SCMEP’s unique combination of expertise and resources. The ongoing multi-platform campaigns include digital, print, video, CTV, and PR.
CUSTOM PUBLICATIONS
Increasingly, organizations and corporations are utilizing different types of long-form content to supplement their outreach efforts and as value-adds for their customers and clients. We’ve helped SCMEP create a number of custom publications – from playbooks to resource guides – to respond to a growing chorus of voices concerned about various topics in manufacturing. SLANT’s creative team turns these lengthy, content-rich documents into something far more engaging and easy to read. These, in turn, become generation lead tools on SCMEP’s website.
1,000
Workforce Playbook Downloads
But does it work?
We deployed The Workforce Development Playbook – a custom publication for workforce development – as a lead generation tactic on the SCMEP website. The success was impressive.
50%
Increase in Competitiveness Review requests
45%
Increase in class registrations
WEB THAT WORKS
SCMEP's new website is where everything came together. The refreshed brand and new, targeted messaging highlights the organization’s mission and services. Its user-focused architecture drives engagement, makes complex offerings easy to understand, and inspires manufacturers to reach out for support.
