Giving A CITy A VOICE
City of Spartanburg, SC
The Ask
The City’s initial request was for a new website. What we learned during discovery was that Spartanburg needed much more than just a website — they needed to figure out who they were.
Cities aren’t your typical marketing client. But Spartanburg isn’t your typical city. So when they reset their project scope and asked us to help them define the City’s brand and voice, we jumped at the chance.
THE Result
SLANT has been helping Spartanburg share its story for more than a decade. Along the way, the city has undergone an incredible transition. From a completely stagnant downtown – complete with dozens of boarded-up windows – to one of the most eclectic emerging central business districts in the Southeast.
WHAT WE DID
Brand Identity
Strategic Marketing
Advertising
Website
Print Collateral
Video
Secret Menu Services
BRAND IDENTITY
As this special community has evolved and increasingly found itself doing bigger and bigger things, SLANT has been right there with them — helping them to continue to cultivate, refine and share a message of rebirth and renaissance with the world.
At the same time, it’s not all big-picture storytelling. Most city government work is what might be described as basic blocking and tackling. And nearly every “basic city service” requires its own communications effort to ensure people can access what they need.
SLANT married a beautiful and flexible brand system with a strategic communications approach that ensures the city is able to keep its residents and stakeholders engaged and informed.
SWFT - A TRANSIT CAMPAIGN
Through our years of deep collaboration with the City, we are often brought in to assist with special projects. In this case, a partnership that emerged between SPARTA, the City’s transit system, and Enterprise Rent-A-Car to provide low-cost or free transportation for residents to get to work.
We named the initiative SWFT (SPARTA Workforce Transit) and provided a clean and friendly brand to bolster recognition and engagement.
