A brand to match that runner’s high

Malak Series

THE ASK

When race director Brian Malak approached SLANT, he had a unique challenge: “once runners finish my 200 mile relay race, how do we convince them to travel to a whole new state and do it all over again … twice?

THE OUTCOME

Yeah, that’s three states, each with their own version of his impressive 200 mile and 70 mile relay races. The problem was, each event was operated and marketed independently. We saw an opportunity to develop all-encompassing brand to unify the races into a cohesive series, providing incentives for runners to become a ‘streaker’ by completing a relay in all three states.

WHAT WE DID

Naming
Brand Identity
Website
Packaging
Collateral
Advertising

BRAND STRATEGY

SLANT created a new look for the series. The final concept was simple and modern. The interplay of these shapes created multiple meanings: from an abstract take on the letter M, to relay batons being exchanged, to teams in competition. The orientation of the shapes brought a feeling of movement to the icon. 

Malak Series event logos
Malak Series logo animation
Malak Series Palmetto 200 t-shirt design
Malak Series Palmetto 200 t-shirt design
Malak Series Tuna Relay hoodie design
Malak Series event promotion banner
Malak Series website
Malak Series van decal concepts
Malak Series Streaker medal designs
Previous
Previous

City of Spartanburg

Next
Next

The Franklin School