Young Office

THE ASK

This well-known corporate citizen and pillar of Upstate South Carolina came to SLANT looking to elevate their brand and unify an ever-growing list of internal teams that were all using different marketing materials.

THE OUTCOME

After an exhaustive discovery process, we identified several areas of opportunity for Young Office to consolidate and elevate their messaging and supporting materials. To begin the process, the SLANT strategy team worked to define brand messaging that would unify the Young Office story in a way that cross-promoted the various departments.

The SLANT creative team then took the existing Young Office brand mark and developed it into a full brand system, including an expanded color palette and brand standards to promote consistency across internal teams. From there, a full suite of marketing and sales collaterals were developed and a comprehensive, digital-focused marketing strategy to support Young Office’s business goals.