TrueCore

The Ask

How do you make an insulated metal panel company look cool? And how do we do it in a way that communicates our team as authentic and driven by our people? This was the challenge presented to SLANT by this newly formed cold-storage panel manufacturer. 

The outcome

After a comprehensive discovery process of research and competitive analysis, the SLANT strategic team determined that this company’s greatest asset was definitely the people. Their passion for quality and a safe, and fun working environment was a breath of fresh air in an industry dominated by only two major players. The result was a new name that embodied their core values: TrueCore.

The SLANT creative team then went to work developing a full brand identity system from logo to marketing materials and website. We even developed plant signage, uniforms, and other supporting branded promotional items to further strengthen pride in the company brand amongst their diverse workforce.