Connecting with Gen Z - no cap.
Tallo
THE ASK
Tallo was in the midst of a major transition after an infusion of investor money and a new name (previously STEM Premier). SLANT was tasked to rethink the company’s new brand in a way that would connect with the notoriously finicky Gen Z.
THE OUTCOME
Throughout our long-standing relationship with then-STEM Premier, SLANT had been involved with everything from website and marketing materials to a new user interface for their platform. This gave us an unparalleled depth of knowledge about the company’s product, feature set, marketing goals and plans for growth. This deep understanding allowed us to develop a fresh, fun and flexible brand system along with a new website and marketing materials.
WHAT WE DID
Brand Identity
Website
Collateral
Tradeshow
Digital Advertising
Social Media
BRAND STRATEGY
SLANT didn’t just develop a new logo to serve the Tallo platform. The new brandmark embodied the company’s values and personality, and built the foundation for all future visual communication and marketing efforts.
SOCIAL MEDIA
Connecting with Gen Z is no small feat. We wanted a way to show Tallo as authentic, fun, and helpful for students looking to connect with higher education and work opportunities. But it all has to start with creating a Tallo profile. Our initial rollout campaign focused on promoting new user registrations - using bright colors and relaxed, relatable imagery
WEBSITE
The Tallo website had a lot to communicate – the benefits of membership, a slew of platform features, and incentives for companies and schools to participate. The only problem? We only have a few seconds to capture attention. Our solution was a streamlined information architecture, simplified visuals and fun, engaging copy.